This guide aims to define the identity of each work area within the Carbon Footprint Partnership, detail their specific functions and establish principles that will guide the activities of each team.

This guidance is essential to ensure that each area maintains its own identity and operates in a coherent manner, contributing to the common goal of reducing the carbon footprint in a sustainable and effective manner.

If you are interested in collaborating in any area of the Association, contact its coordinator through Teams and express your interest (or by mail).

Area Identity

The Internal and Campus Training Area focuses on training volunteers and the general public on sustainability, the carbon footprint, and the actions needed to reduce it. Its mission is to empower individuals with the knowledge and skills necessary to actively contribute to environmental protection.

Main Functions

1. Volunteer Training: Develop and implement specific training programs for volunteers, ensuring that they are well prepared for their roles within the association.
2. Knowledge Creation and Management: Establish and maintain a knowledge repository that serves as a reference for all members of the association.
3. Digital Citizen Campus: Create and manage an online learning platform accessible to citizens interested in sustainability.
4. Education and Awareness: Develop educational programs and awareness campaigns aimed at different audiences to promote sustainability and reduce the carbon footprint.

Specific Principles

• Accessibility: Education should be accessible to all, regardless of their level of prior knowledge.
• Educational Innovation: Promote the use of new technologies and pedagogical methods to improve the impact of training.
• Empowerment through Knowledge: Training programs should enable participants to take concrete steps towards sustainability.

Area Identity

The Projects Area - PMO manages the association's project portfolio. Its objective is to continuously improve operations and develop initiatives that strengthen organizational capacity.

Main Functions

1. Supervision of Internal and External Projects: Supervise the execution of all ongoing internal projects.
2. Internal and External Portfolio Management: Manage the portfolio of all internal projects of the association.
3. AHC Expert Council Management: manages the contribution of subject matter experts to projects and tasks.

Specific Principles

• Continuous Improvement: Encourage constant improvement of capabilities and processes.
• Organizational Innovation: Promote creativity and innovation within the organization.
• Organizational Cohesion: Ensure that projects strengthen the unity and coherence of the association.

Area Identity

The External Projects with Entities Area is responsible for overseeing the execution and fulfillment of projects in collaboration with other entities. Its mission is to ensure that these projects are aligned with the association's objectives and are implemented effectively.

Main Functions

1. Project Supervision: Oversee the execution of all ongoing projects with external entities.
2. Project Portfolio Management: Manage the portfolio of all projects in collaboration with external entities.

Specific Principles

• Strategic Collaboration: Ensure that collaborations with external entities are aligned with the values and objectives of the association.
• Quality in Execution: All projects must be executed with the highest quality standards.
• Transparency in Collaboration: Maintain open and fluid communication with collaborating entities.

Area Identity

The Volunteer Management Area is responsible for people strategy, human resources, health and wellness, and community involvement. This area is responsible for attracting, developing and retaining the volunteers who are the foundation of the association's activities.

Main Functions

1. People Strategy: Plan and develop strategies to effectively manage the association's staff and volunteers.
2. Human Resources: Manage all aspects related to personnel, including recruitment, training, and professional development.
3. Health and Wellness: Implement programs to promote the physical and mental well-being of the association's members.
4. Community and Participation: Engaging the community in sustainable initiatives and participatory projects, as well as facilitating digital volunteering to broaden the scope of activities.

Specific Principles

• Inclusion and Diversity: Foster an environment where all volunteers feel welcome and valued.
• Personal Development: Provide opportunities for the personal and professional growth of volunteers.
• Integral Wellness: Prioritize the health and well-being of volunteers, ensuring a healthy balance between their personal lives and their responsibilities within the association.

Area Identity

The Communication and Impact Storytelling Area (Digital Marketing) is in charge of the association's communication, brand strategy and online presence. This area is responsible for conveying the Carbon Footprint Association's message in an effective and attractive way to the public.

Main Functions

1. Digital Marketing: Develop and execute online marketing strategies through social media, website and other digital channels.
2. Communication and Public Relations: Manage external communication and media relations.
3. Brand Strategy: Develop and maintain the association's brand image, ensuring that it is aligned with its values and objectives.

Specific Principles

• Brand Consistency: Maintain a consistent brand image across all platforms and communications.
• Positive Impact: All campaigns should not only promote partnership, but also inspire action towards sustainability.
• Innovation in Communication: Adopting new technologies and communication methods to reach a wider and more diverse audience.

Area Identity

The General Secretariat is the administrative core of the association, responsible for legal and financial management and strategic alliances. Its mission is to provide the necessary support for all areas to operate efficiently.

Main Functions

1. Legal and Compliance and IT: Manage all aspects of these areas of the association.
2. Finance and Accounting: Manage the finances of the association, ensuring efficient use of resources.
3. Honorary Chairmanship: Comply with the legal requirements that include the honorary chairmanship.
4. Strategic Alliances: Form and maintain partnerships with other organizations and entities.
5. Audit and Quality Control: Ensure that all projects and operations are performed in accordance with established standards.

Specific Principles

• Integral Support: Provide continuous support to all areas of the association.
• Transparency and Accountability: Maintain clarity in all administrative and financial activities.
• Sustainable Strategy: Develop and maintain strategic alliances that strengthen the association's mission.

This Guide to the Why of Each Area provides a clear and detailed framework for understanding the identity, functions and principles of each area within the Carbon Footprint Partnership.

Maintaining these principles will ensure that each area operates consistently and contributes to the common goal of reducing the carbon footprint and promoting long-term sustainability.